The new brand name will begin in October.
The future will bring many new challenges. Global society is becoming ever more complex, connected and borderless in the face of dramatic technological innovation. There is a tremendous amount of data being generated, analyzed and stored. Sitting at the very heart of this trend, we will build on our history as we start our journey as a newly independent company. That journey will lead us to becoming a public company in the future. To celebrate this new beginning, I am delighted that our company will soon take a new name to mark our fresh start as a company, and the dawn of a new era of memory. As of October 2019, we will be known as Kioxia, a unique name that combines the Japanese word kioku (memory) and the Greek word axia (value).
For more, check out this press release.